In my coursework I am going to study the customer service within the organisation Alton Towers Theme Park. Alton Towers is considered by many to be the United Kingdom's finest theme park. Here there is something for everyone - from 'white knuckle' rides such as 'Oblivion' and 'Nemesis'. Those that are after something a little more sedate can enjoy the gardens, row on the lake or take a cable car ride. Alton towers is an industry that offers products and services that are similar to its competitors, they need to continually monitor and asses their levels of customer service, and improve areas so that they can exceed customer expectations.